Procter and Gamble looking to divest MDVIP… Specialdocs here to stay

Procter and Gamble has made a business decision to change their strategic direction.  For Specialdocs, an independently owned and operated company, their strategic direction has remained unchanged for the past 11 years. ..dedicated exclusively to converting traditional medical practices to the concierge model.

Roberta Greenspan, Specialdocs’ Founder and President remarked, “The more things change, the more they remain the same.  We have always opted to grow our business organically, through satisfied physician referrals.  While our number of physician transitions may be significantly less than MDVIP’s corporate model, we have and always will strive to treat our physician-clients with the same personalized care and attention that we expect them to give their patients.”

“2013 was a banner year… and 2014 is already on a record-setting pace.”  Adds Michael Friedlander, Principal, “When our physician-clients pick up the phone, they have the confidence to know they get us…a solid team committed with years of experience in this space, all committed to their success.  We continue to be focused exclusively on branding our physicians independently…and connecting with them in such a personalized way that in spite of their short term contractual commitment with us, they opt to stay engaged with us year after year.”