As technology continues to weave into the fabric of our everyday lives, consumers are more engaged than ever, taking to the web to explore menus before dining, products prior to purchasing and even physician practices before seeing a new doctor.
A recent article in the Wall Street Journal titled “Doctors Check Online Ratings From Patients and Make Changes” shares that approximately 25% of U.S. adults consult online physician-rating sites, and more than a third of them either found a physician or avoided seeing one based on the ratings.
Patient satisfaction is the most important component for long-term success of a concierge medicine or personalized care practice. In fact, the best source of new patient referrals is from satisfied patients who often act as a natural marketing force, happily sharing their positive experiences with friends and family. It is equally as important to gauge the feelings of patients who may be dissatisfied, as those are the patients unlikely to re-enroll at annual renewal time if they do not feel personally valued.